11 Important SEO ranking factors for 2020 you should know about

Introduction:

This article will go through the different SEO ranking factors for 2020 your site will be ranked on. And which steps you should take to SEO your website

How does a search engine work?

Google Magnifying glass - SEO Optimization

Search engines use automated “bots” called spiders or crawlers. To generate its search index/results. Search engines like Bing or Google have a large index of keywords that help determine search results. What sets Google apart from other search engines like Bing or Yahoo! is how it ranks its results. Which determines the order Google displays results on its search engine results pages. Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score. The latest google algorithm update is Bert.

 

Google’s own search quality guidelines

    • What is the Purpose of a Webpage?
      The trick is to double down on the reason why you created the Blog post. Give the visitor a reason why they should buy a certain product, or read a certain article. A article/item should be helpful for the person. With other words it should be the solution for the person that clicked your link.
    • Reputation of the Website or Creator of the Main Content.
      Customer ratings. Journalistic awards/prizes, or other prizes/awards.
    • Expertise, Authoritativeness, and Trustworthiness (E-A-T)
      Don’t have to be an expert “degree”, but have some sort of authority “experience” in the subject you are writing about. Knowing what you are talking about and have understanding in the topic.

      Some topics require less formal expertise. Many people write extremely detailed, helpful reviews of products or restaurants. Many people share tips and life experiences on forums, blogs, etc. These ordinary people may be considered experts in topics where they have life experience. If it seems as if the person creating the content has the type and amount of life experience to make him or her an “expert” on the topic, we will value this “everyday expertise” and not penalize the person/webpage/website for not having “formal” education or training in the field.It’s even possible to have everyday expertise in YMYL topics. For example, there are forums and support pages for people with specific diseases. Sharing personal experience is a form of everyday expertise. Consider this example .Here, forum participants are telling how long their loved ones lived with liver cancer. This is an example of sharing personal experiences (in which they are experts), not medical advice. Specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals.Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page.

    • A Satisfying Amount of High Quality Main Content
      Quality is king and it has never been different. The more information, links, images, videos with good quality content the better you will rank, this also includes good quality back links.

      High quality information pages should be factually accurate, clearly written, and comprehensive.


Ranking Factors

1. High Quality Content

Content, High Quality content

Keep the paragraphs short. Try to keep it down to 3, 4 sentences. Use mixed length sentences. This means from short to long to short. Don’t make all the sentences long, or make them all short. Short sentences sound monotonous, it’s boring to read.  Write like a you are writing a symphony.

Use subheadings <h1> <h3>. This breaks down the article into different part. Together with a T.O.C. people can skip right to the part they want to read.

Use images to the article that fits the niche of your post, and that add value to the article.

2. SSL secured, having a sitemap & robots.txt

Use SSL https always

The next factor is that your website uses a (SSL certificate) https:// and that google is able to index your site, preferably with a sitemap.xml together with a robots.txt telling google where the XML files are that that tells google what needs to be indexed.

Although HTTPS is only a small factor, its good thing to enable it for you and for the people that are visiting your site. It builds trust and confidence that the data between the visitor and your site are secure.

3. Page Speed & Mobile Speed

The page loading speed has been a discussion for years at google. Now if your website loads slow on mobile devices your page will be penalized as of July 2018. So make sure your page loads quickly on mobile devices. By using Cloudflare CDN and a good caching plugin like WP Fastest Cache. This will help speeding it up if you are on a shared server.

4. Mobile Friendliness first is now a fact

Google will index your mobile pages first. This means that if your site isn’t optimized for mobile use you will get penalized. User experience is the key factor for google, to give you the best and most user friendly results as possible.

5. Domain Age, your URL (domain name) and Domain Authority

60% of the top 10 search results are on average 3 years and older. It’s like a good wine, the older the better. You gain domain authority the older your website becomes. The domain name matters and does help you rank higher. Don’t give up when you just bought a new domain name and can’t get it to rank number 1 the same year.

I recommend you to keep creating new high quality content and push forward with it, use Facebook and other social media platforms to create your own brand and authority. Don’t get obsessed with optimizations too much.  Just keep monitoring the page speed and mobile friendliness.

6. Keywords, lsi

Keywords matter, its just as important as the user experience and links. The Google’s search engine relies on keywords, so we have to use them wisely and accurately. The keywords and key phrases are the search terms people put into the search engine when they are looking for something. Getting into that deeper in a later article.

Be aware of duplicate content and keyword stuffing because this will cause you to be penalized and it will hurt your ranking!

Also remember these days people are asking questions on their smart devices. This makes it more important then ever to optimize the keywords/lsi towards questions and natural languages.

7. Length of your content.

It’s important to note that the longer your high quality content is the better chance you get to rank higher in the search results. Google loves content! Good quality content with more than 2300 you will also attracts more likes and shares on social media which means back-links. This will also help boosting your website in the search rankings.

8. Onsite SEO.

How well is the website optimized for SEO (Google) . It is important to use HTML title tags, meta tags, h1, h2 tags. Wisely use the tags to give your article some organization. We want to make it easier for the people to read (Usability). Use your meta description in 160 characters why this is the right article/product for them.

Image Alt tags are just as important. Do NOT underestimate the importance of image alt tags. Use the keywords and phrases related to the article and image in your image alt tags. Make sure you get this right.

9. Links.

Link building is also extremely important to get a higher ranking / authority

      • Inbound links
      • Outbound links
      • Internal Links

(Inbound links) Incoming links are a determent factor how relevant your content is.
(Outbound links) Outgoing links to authoritative sites in your article niche is also important.
Internal links relevant to your article will help your visitor stay on your site longer. This reduces the bounce rate and will help boost the second page rank higher.

10. Social Media

Pinterest

When people start sharing your articles it will also increase the authority of your website. Pinterest is also a big player these days next to Facebook. Sharing your posts will also increase your exposure of your website. Although they are not an immediate ranking factor, the visits and links do. So indirectly they definitely do help with your authority. Being active on social media will boost your overall traffic.

11. Local Business page

If you are a small business serving a local area this is definitely a big thing. This listing also increases your exposure and authority, building trust with local people because of the reviews.


This article is just an overview of what Google does, and the basics of SEO and how you can improve your own score. There are many aspects of SEO as you can see.

To sum it all up its all about good quality content, a fast server, be active on social media, and mobile friendliness.

Here is a good list of helpful tools.

Website Grader

GTMetrix

SemRush

lsi Graph

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