This article will go through the different SEO ranking factors for 2020 your site will be ranked on. And which steps you should take to SEO your website
How does a search engine work?
Search engines use automated “bots” called spiders or crawlers. To generate its search index/results. Search engines like Bing or Google have a large index of keywords that help determine search results. What sets Google apart from other search engines like Bing or Yahoo! is how it ranks its results. Which determines the order Google displays results on its search engine results pages.
Google uses a trademarked algorithm called PageRank, which assigns each Web page a relevancy score. The latest google algorithm update is Bert.
- What is the Purpose of a Webpage?
The trick is to double down on the reason why you created the blog post. Give the visitor a reason why they should buy a certain product, or read a certain article. An article/item should be helpful for the person. In other words, it should be the solution for the person that clicked your link.
- The reputation of the Website or Creator of the Main Content.
Customer ratings. Journalistic awards/prizes, or other prizes/awards.
- Expertise, Authoritativeness, and Trustworthiness (E-A-T)
Don’t have to be an expert “degree”, but have some sort of authority “experience” in the subject you are writing about. Knowing what you are talking about and have an understanding of the topic.
Some topics require less formal expertise. Many people write extremely detailed, helpful reviews of products or restaurants. Many people share tips and life experiences on forums, blogs, etc. These ordinary people may be considered experts in topics where they have life experience. If it seems as if the person creating the content has the type and amount of life experience to make him or her an “expert” on the topic, we will value this “everyday expertise” and not penalize the person/webpage/website for not having “formal” education or training in the field.It’s even possible to have everyday expertise in YMYL topics. For example, there are forums and support pages for people with specific diseases. Sharing personal experience is a form of everyday expertise. Consider this example .Here, forum participants are telling how long their loved ones lived with liver cancer. This is an example of sharing personal experiences (in which they are experts), not medical advice. Specific medical information and advice (rather than descriptions of life experiences) should come from doctors or other health professionals.Think about the topic of the page. What kind of expertise is required for the page to achieve its purpose well? The standard for expertise depends on the topic of the page.
- A Satisfying Amount of High-Quality Main Content
Quality is king and it has never been different. The more information, links, images, videos with good quality content the better you will rank, this also includes good quality backlinks.
High quality information pages should be factually accurate, clearly written, and comprehensive.
- What is the Purpose of a Webpage?
1. High-Quality Content
Keep the paragraphs short. Try to keep it down to 3, 4 sentences. Use mixed length sentences. This means from short to long to short. Don’t make all the sentences long, or make them all short. Short sentences sound monotonous, it’s boring to read. Write like you are writing a symphony.
<h3>. This breaks down the article into different parts. Together with a T.O.C., people can skip right to the part they want to read.
Use images to the article that fits the niche of your post, and that adds value to the article.
2. SSL secured, having a sitemap & robots.txt
One of the most important SEO ranking factors; SSL certificates is extremely important. Probably all web hosting providers offer a free ssl certicate these days so this should not be an issue anymore.
The next factor is that your website uses an (SSL certificate)
https:// and that Google is able to index your site, preferably with a
sitemap.xml together with a
robots.txt telling google where the XML files are that that tells google what needs to be indexed.
Although HTTPS is only a small factor, its a good thing to enable it for you and for the people that are visiting your site. It builds trust and confidence that the data between the visitor and your site are secure. Unsecure websites are not of this time. Everything website should have a secure https/ssl certificate.
3. Page Speed & Mobile Speed
The page loading speed has been a discussion for years at Google. Now if your website loads slow on mobile devices your page will be penalized as of July 2018. So make sure your page loads quickly on mobile devices.
By using Cloudflare CDN and a good caching plugin like WP Fastest Cache. This will help speeding it up if you are on a shared hosting server. I highly recommend everyone to upgrade once the get traffic.
4. Mobile Friendliness first is now a fact
Google will index your mobile pages first. This means that if your site is not optimized for mobile users you will get penalized. User experience is the key factor for Google, to give you the best and most user-friendly results as possible.
5. Domain Age, your URL (domain name), and Domain Authority
Also a very important SEO ranking factor that people forget about! Websites re like a good old wine. People expect to rank no1 in 2 months which is simply not possible for all cases. Local niche small busineses websites are easier to rank than blogs.
60% of the top 10 search results are on average 3 years and older. It’s like a good wine, the older the better. You gain domain authority the older your website becomes. The domain name matters and does help you rank higher.
Don’t give up when you just bought a new domain name and can’t get it to rank number 1 the same year.
I recommend you to keep creating new high-quality content and push forward with it, use Facebook and other social media platforms to create your own brand and authority. Don’t get obsessed with optimizations too much. Just keep monitoring the page speed and mobile-friendliness.
6. Keywords, LSI
Keywords matter, it is just as important as the user experience and links. Google’s search engine relies on keywords, so we have to use them wisely and accurately. The keywords and key phrases are the search terms people put into the search engine when they are looking for something. Getting into that deeper in a later article.
Be aware of duplicate content and keyword stuffing because this will cause you to be penalized and it will hurt your ranking!
Also, remember these days people are asking questions on their smart devices. This makes it more important than ever to optimize the keywords/LSI towards questions and natural languages.
7. Length of your content.
It’s important to note that the longer your high-quality content is the better chance you get to rank higher in the search results. Google loves content! Good quality content with more than 2300 you will also attract more likes and shares on social media which means back-links. This will also help to boost your website in the search rankings.
8. Onsite SEO.
How well is the website optimized for SEO (Google). It is important to use HTML title tags, meta tags, h1, h2 tags wisely. Use these tags to give your article some organization. We want to make it is easier for people to read (Usability). Use your meta description in 160 characters and explain why this is the right article/product for them.
Image Alt tags are just as important. Do NOT underestimate the importance of image alt tags. Use the keywords and phrases related to the article and image in your image alt tags. Make sure you get this right.
Link building is also extremely important to get a higher ranking/authority
- Inbound links
- Outbound links
- Internal Links
(Inbound links) Incoming links are a determent factor in how relevant your content is.
(Outbound links) Outgoing links to authoritative sites in your article niche is also important.
Internal links relevant to your article will help your visitor stay on your site longer. This reduces the bounce rate and will help boost the second-page rank higher.
10. Social Media
When people start sharing your articles it will also increase the authority of your website. Pinterest is also a big player these days next to Facebook. Sharing your articles will also increase the exposure to your website.
Although they are not an immediate ranking factor, the visits and links do. So indirectly they definitely do help with your authority. Being active on social media will boost your overall website traffic.
11. Local Business page
If you are a small business serving a local area this is definitely a big thing. This listing also increases your exposure and authority, building trust with local people because of the reviews.
This article is just an overview of what the Google search engine does, and the basics of SEO, and how you can improve your own score. There are many aspects of SEO as you can see.
To sum it all up its all about good quality content, a fast server, be active on social media, and mobile-friendliness.
Here is a good list of helpful tools.